Case Studies
To make a long story short, we get results — and fast. Are you ready? We’re ready.
YOU HAVE STORIES. WE HELP YOU TELL THEM.
SOME INDUSTRIES WE’VE WORKED AND TOLD STORIES WITH:
Arts and culture
Banking, credit unions and finance
Executive coaching and business development
Family law
Health care
THE GEM THAT IS
Bechtler Museum of Modern Art
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This Charlotte, NC, modern art museum has a stunner of a building and “The Firebird” outside is the city’s Instagram star. But as Bechtler approached its 15-year anniversary, its story needed fresh eyes and its PR needed some love.
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We quickly identified two areas where Bechtler Museum of Modern Art could shine and reach new audiences. First, we focused on LinkedIn, doing makeovers on the page and for the museum’s executive director. Then we developed a content calendar and strategy to attract those who work and live uptown and pass by this gem every day. Second, we identified the stories and storytellers Bechtler didn’t even know it had. We developed a strategy for communicating how the museum is evolving from the story of one prominent family’s gift to Charlotte to a cultural hub for living artists.
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Bechtler’s LinkedIn followers increased by 30 percent in the first three months of partnering with By George. The page is consistently top for engagement and new followers compared with competitors. Bechtler’s executive director, curator and “The Firebird” have been featured by a number of outlets, including The Charlotte Ledger, The Charlotte Observer, CLTtoday, WBTV and more.
THE ARTISTRY OF
Charlotte Ballet
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It’s a timeless story that people might have taken a bit for granted … until the pandemic sidelined it. We’re talking about Nutcracker. When it returned to the stage in 2021, the challenge was to get reporters who’d been there, done that to cover it once again.
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We gave reporters on point (pun intended) stories they couldn’t resist. Stories about the Sugar Plum Fairy who was back on pointe after having a baby and the newlywed dancer whose engagement lasted three years thanks to the pandemic and the sensory-friendly performance made especially for families with children with special needs. Oh, and we can’t forget the story of the six young girls who finally got to dance their dream role of Clara.
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Charlotte Ballet reported a packed house at every performance. It was magical … the sweetness of the holiday season combined with the the power of good stories.
THE GROWTH MINDSET OF
Allspring Global Investments
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Allspring Global Investments, formerly Wells Fargo Asset Management, called us with an urgent request to immediately secure coverage for Ann Miletti, Head of Active Equity, who would be in New York City for International Women’s Day 2022.
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Fortunately, we know and have told stories with Ann for years and have excellent contacts with the financial media in the Big Apple. We quickly wrote story pitches to deliver to select NYC media outlets.
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We secured stories for that day and beyond with outlets that included The Associated Press and Bloomberg Radio. It’s safe to say that Ann was happy … and not surprised.
THE EXPERT CARE OF
Novant Health
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Novant Health reached out in summer 2020 when it was getting deluged with media requests during the first summer of the COVID-19 pandemic. It was in the midst of rebuilding its internal PR team and needed reinforcements. The By George team became an important and productive extensive of the Novant Health PR team.
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Novant Health tasked By George with all of its proactive national media storytelling. The pandemic and beyond provided ample opportunity to spotlight providers and their expertise and raise awareness of important issues, particularly around health equity, aging and vaccine hesitancy. By George tapped into its vast network and its love of finding and telling stories to get results for Novant Health.
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The hospital system went from having virtually no national media coverage to several media hits a month in such media outlets as AARP, CNN, NBC, The New York Times, Parents, USA Today and more.
Click to see some stories we’ve loved telling the most.
DON’T KEEP YOUR STORIES WAITING.