We’re passionate about PR.

CELEBRATING YOUR STORIES

What we mean is we value storytelling and proactive, honest communication — and their power to build awareness, loyalty and credibility. That’s not spin. It’s the truth, which is the foundation of public relations. PR isn’t just nice to have, it’s essential business strategy.

When you work with us, we help you walk your walk, dance your dance — and tell your story.

You have stories.

We help you tell them.

Stories build connections. Stories help you grow – your brand, your career, your following, your organization, your sales. Your stories matter, so don’t leave them waiting.

“Great stories happen to those who can tell them.” —Ira Glass, NPR

Public Relations

We use our news sense and love of stories to help you grow your business by building awareness and credibility with all of your audiences. 

LinkedIn Solutions

We help you unlock the power of your professional profile and business page through our signature LinkedIn Makeover and LinkedIn Training.

Crisis Communication

We know some stories are challenging, so we help you proactively take control of the narrative and protect your reputation.

The By George Team is an award-winning team of storytellers. We trained in newsrooms and corporate communications departments. Our clients have been featured in top outlets like The Associated Press, Bloomberg, CNBC, The New York Times, USA Today, The Washington Post and more.

The storytelling extends well beyond media outlets. For example, we help clients with internal communications, so teams feel connected and empowered.

We will find untold stories in every square inch of your business and help you tell them. It’s what we do. It’s our passion.

Your storytelling experts

MEET THE BY GEORGE TEAM

  • “The results have been impressive. By George is an integral part of our team.”

    TODD D. SMITH, Executive Director, Bechtler Museum of Modern Art

  • “By George has truly captured my voice.”

    BILL PARTIN, former CEO, Sharonview Federal Credit Union

  • “The LinkedIn Makeover was the best investment in my networking. I’ve had a marked increased in my profile views.”

    KATHY SCOTT RUMMAGE, Executive Director of Communications, Central Piedmont Community College

Why choose us?

Expertise

We have decades of experience in finding, refining and telling stories for all audiences.

Connections

We have countless media and business connections. We can’t wait to introduce them to you!

Results

We don’t waste any time. We are quick studies who deliver value and results from Day 1.

FEATURED CASE STUDY

Charlotte Ballet

  • It’s a timeless story that people might have taken a bit for granted … until the pandemic sidelined it. We’re talking about Nutcracker. When it returned to the stage in 2021, the challenge was to get reporters who’d been there, done that to cover it once again.

  • We gave reporters on point (pun intended) stories they couldn’t resist. Stories about the Sugar Plum Fairy who was back on pointe after having a baby and the newlywed dancer whose engagement lasted three years thanks to the pandemic and the sensory-friendly performance made especially for families with children with special needs. Oh, and we can’t forget the story of the six young girls who finally got to dance their dream role of Clara.

  • Charlotte Ballet reported a packed house at every performance. It was magical … the sweetness of the holiday season combined with the the power of good stories.

Some clients whose stories we’ve told

Because telling them … well, it’s our passion,

By George.

DON’T KEEP YOUR STORIES WAITING.